If you do decide to sell your Door County property on your own, you'll have more resources available to you than perhaps at any other time in history. For Sale By Owner (FSBO) is a very well-established concept, and much experience has been well-documented for the benefit of others. Find resources at the public library and of course on the internet.
Today's FSBO seller is able to harness the tremendous power of the internet to connect with possible buyers. Consider the homeowner who places a sign in his or her front yard with the words "For Sale By Owner" emblazoned on it, followed by a phone number. Along with a classified ad, this was the marketing strategy of yesteryear. But today that seller can leverage the web to build connections with possible market niches and interested parties, casting a wider net for prospects, and providing comprehensive listing information with photos to web surfers around the globe!
It's likely that today's real estate buyer surfs the internet and find properties of interest just as easily (if not easier and faster) than using the drive by method. It's a simple matter of narrowing a web search and saving time and fuel dollars by letting your fingers do the proverbial walking. Yard signs are still quite helpful and may be the marketing channel that lands your buyer, but nowadays you're likely to see a web address on that sign instead of, or in addition to, a phone number.
While a phone call to a seller may prove quite helpful, prospects want to know as much as they can (and quickly) about a property in which they have interest. With a website listing, this need can be fulfilled. In addition, the slogan "A picture is worth a thousand words" holds true here. There is no question about it. Great photos help sell properties and gorgeous photos can help sell them faster! A phone call to the seller cannot provide this same level of service, nor can it solely place the seller's marketing strategy on a par with that of today's real estate professional, who almost always has an arsenal of selling tools to deploy, including web listings on myriad websites.
Door County's FSBO seller is able to gain visibility, increase marketing position, and ultimately compete fairly well by getting their property listed on at least one website. Should you build your own website or should you list on an established website to help you market your property? Well, the long and short of it is that unless you have lots and lots of time to establish your own web presence, it probably isn't going to be worth jumping through all the hoops to get this done. By the time your website is built, gets even a modest search ranking, and attracts meaningful web traffic, your property will probably be sold!
That's where a service such as this one becomes a very efficient and economical choice. Much like the professionals do, pooling efforts to achieve some clear economies of scale serves the FSBO market well. A listing on an FSBO website is usually easy to obtain, maintain, and walk away from when the closing is finished. This website intends to well serve that market. |
